Every website should strive to win the trust of its first-time visitors. Failing to win the confidence of readers arriving to your website for the first time could suffocate your online blogging efforts.
In fact, a recent study reported that an overwhelming 92% of consumers base their decisions based on the presence of positive trust signals on websites.
Therefore, if you can build an instant trust, you will elevate your website to higher heights of authority and success.
In the online blogging world, you cannot negotiate on trust. People do not just visit any other site—they only visit websites and blogs, and possibly make purchases, they can trust. Right?
This article outlines four key strategies for enhancing the trust of your first-time site visitors, and avoid hurting your bottom line
- Have a properly designed website
According to the U.S. National Center for Biotechnology Information, the average attention span of people has been declining with every passing year. At the turn of the millennium, it was 12 seconds before dropping to 8.25 seconds in 2015.
Thus, you require less than 10 seconds to offer the best first impression and convince first timers to trust your site. Can you realize this with an improperly designed website?
If it is cluttered and crowded, a visitor will leave and try another site—which is a lost opportunity.
Your website design should be clear, clean, and have one main objective—to attract the right clients to your products, and turn them into loyal customers.
You should follow the best web design practices to increase the confidence of site visitors. For example, with the right mix of aesthetics, you can immediately build trust and guide visitors to take actions.
Since the home page is what usually portrays the first-time impression, you should keep it brilliant and devoid of unnecessary clutter.
Anything that can increase the confusion of first-time visitors should not be displayed on the home page.
Importantly, your website should be efficiently designed to avoid slow loading issues. If the site’s loading speed is not fast enough, your first-time visitors will feel frustrated, and few will be motivated to stay.
You can use this free tool offered by Google to analyze your site’s speed.
Additionally, having a mobile-friendly design is very essential for the success of your online presence.
With the increase in the usage of mobile devices in the world, it means that most people use them to access the Internet.
Therefore, ensuring that your site is mobile-friendly can increase its accessibility to first-time visitors using mobile devices.
You can use this free tool offered by Google to check your site’s mobile friendliness.
Here are some guidelines you can follow to ensure your site is mobile friendly.
- Ensure website navigation is clear and simple
Your website should be clean and easy to navigate so that people landing for the first time can comfortably locate what they want.
If a visitor can quickly and painlessly navigate the site from section to section while looking for information, it implies the design was done appropriately, with usability in mind.
Similar to a house, everything on a website should be organized properly, which reduces the number of visitors leaving without completing any action.
Include navigation bars with properly placed categories to enable first timers find what they want without many hassles—while completing your intended actions.
Site visitors should not be left to guess where to go next; you need to clearly point out and ensure it’s obvious, and you’ll win their trust.
Importantly, when you place the vital navigation elements of a website “above the fold” (first section of a site visible without further scrolling), you are likely to increase your conversion rate.
Most users arriving to a site for the first time will decide to stay or leave just by assessing the arrangement of items. So, you should win their trust by properly placing important items above the fold.
Furthermore, you can appropriately use color psychology to enhance the engagement with your first-time site visitors.
Since color usually influences the decisions people make, you can use the right color scheme to direct first-time visitors to important places on your site, and convince them to complete certain profitable actions.
- Create high-quality content
Content is King!
Producing great content for your blog or website is also important for increasing the trust of your first-time visitors.
With the right content, you can deliver the right message, with power and conviction, into the hearts and minds of your site visitors, and win their confidence and wallets.
The content on your site needs to target your audience effectively, while engaging them, and convincing them to hire your services.
If prospective clients visit your website for the first time, they should be able to tell your dealings within seconds. As such, you need to use professional and grammatically sound language throughout your website.
For example, headlines and call-to-action sections should be properly written to provoke the attention of visitors.
You can also include a FAQ (Frequently Asked Questions) section to address the immediate issues of first-time visitors.
This way, you’ll be building trust, and enhancing your online presence.
- Include trust signals
Trust, respect, competence—these are some things that are difficult to see or touch, but people easily notice where there are present.
And, the best way to instigate these feelings in the minds of first-time visitors is to integrate trust signals through including brand humanization elements on your website.
Here are some ways of using trust signals to win the confidence of first-time visitors.
- Have a good About Us page
An awesome About Us page is essential for developing trust and converting visitors into loyal clients.
If your website intrigues visitors enough, they are likely to move to the About Us page to find out more information about your services.
Therefore, you need to include sufficient trust elements to win their heart and wallets.
You can include any awards or industry recognition you’ve received. Showcasing your team members can further build trust through humanizing your brand.
In addition, including a physical location address and contact information also boost trust.
- Use testimonials, reviews, and social proof
Adding statements about what other people have said about your site ensure you appear real and authentic.
By using testimonials and reviews to show how previous clients have benefited from your services, it eliminates any last-minute skepticism and increases conversion rates.
Moreover, showcasing social media stats on your site creates a great first impression.
When new visitors see that you have an active community around you, they become more comfortable.
And, it adds another layer of credibility.
Building trust is critical for the success of your online marketing efforts.
You have seconds to make a great impression, and if your blog doesn’t seem to be trustworthy, the first-time visitors will leave.
Do you want to create an amazing website that will enhance the trust of your first-time visitors?
Contact us today!