This blog post is part of Design Blogger Competition organized by CGTrader.
As we move deeper into the 21st century, we seem to be moving along with almost everything, especially with technology.
As we move forward adopting better and more efficient technologies, even web design has not been left behind.
Currently, in the fast-evolving design world, designers are compelled to work hard to keep up with the web design trends; otherwise, they’ll lose relevance in the industry.
Here are 6 trends that are presently shaping and influencing the web design industry.
1. Traditional web design is digging its own grave
In the traditional sense, web design emphasized more on making websites “look beautiful” to visitors.
However, that is no longer the case, and designers are working hard to ensure websites deliver a meaningful experience to visitors, without solely focusing on their aesthetic appeal.
Therefore, instead of clustering various colors, clip art, and fonts, the trend is moving towards minimalist designs that emphasize on simple and clean designs.
Currently, most designers avoid using an exaggerated number of colors and limit using multiple fonts to allow the design to have sufficient space and “breathe”.
Minimalist designs are surely showing traditional designs the door.
So, if you want to design a website, you should consider a minimalist approach, rather than overcrowding your site with colors and every other clutter.
Here is the homepage of Blurb, which focuses on a minimalist design.
2.Increased use animations
According to a recent study, using images in illustrations improves people’s learning performance by up to 323%.
Therefore, as browsers and web development technologies are getting more advanced, we’re witnessing more websites dropping the use of static images and adopting better techniques of keeping users engaged.
And, presently, an increased number of websites are using GIFs and other animations to better communicate to their users.
Animations, such as tiny rotating images that appear before content loads or attractive designed images that explain a workflow, can assist you provide a richer user experience and create useful interactions with your visitors—instead of a flat, boring design.
Look at how Promenade Themes has animated its homepage by allowing visitors to see live typing sessions.
3. Rise of VR and AR inspired designs
Virtual Reality (VR) and Augmented Reality (AR) are rising stars in the digital world. Currently, we’ve seen an increased number of companies investing in the technologies because of their abilities to create rich user experiences.
For example, CGTrader has a stock of more than 550,000 3D models for VR and AR designs to assist people interested in implementing the technologies on their web properties.
Going forward, we are likely to see more designers utilizing these exciting technologies to deliver immersive experiences to website visitors.
As many designers are discovering the rich functionalities of these technologies, we could soon see more and more websites developed with completely interactive user interfaces, which enable visitors to interact with gestures in these fictional environments.
4. Users are quicker and easily frustrated
Nowadays, most people are expert Internet users. It’s estimated that about 40% of the world’s population has access to the Internet, which is mainly driven by the proliferation of smart mobile devices.
And, website users have become quicker and easily frustrated. Most of us are impatient and we’ll burst out with annoyance any time a site takes an extra second to load.
In fact, it’s estimated that 40% of individuals abandon a website that do not load within three seconds.
Therefore, to keep to this trend, designers are compelled to develop fast websites that do not slow users down; otherwise, very few people will be interested in visiting the websites.
More so, since mobile devices accounts for two-thirds of the time users spend on the Internet, designers are compelled to create responsive websites that can load fast on mobile devices.
The JobMob website loads relatively fast—both on desktops and mobile devices.
The Elegant Marketplace website also performs well across multiple devices and platforms.
5. Welcome long-scrolling websites
Although there are advantages and disadvantages of long-scrolling websites, we still see more designers preferring such types of websites mainly because of their ability to increase user engagement (the design assists visitors browse big quantities of content in a single motion without disruption).
Furthermore, because of the achievements made by various bottomless websites, such as Facebook or Twitter, which allow users to scroll for a long time while constantly encountering new content, the trend is quickly being adopted by other websites across the Internet.
People have become accustomed to scrolling than clicking.
Consequently, the traditional concept of placing the most important items “above the fold” is quickly becoming irrelevant.
Instead of crowding everything at the top of the page, most designers are placing everything on a single, long page—with fewer menu options.
The website can be divided up with images, typography, videos, and other items to make it more engaging.
SeedProd’s website has placed more emphasis to scrolling.
Please, keep on scrolling for one more exciting website design trend.
6. Increased use of interactive elements
Another essential trend we need to consider is the increased use of interactive elements, such as interactive texts, background images, or video backgrounds.
Designers are increasingly using captivating texts on websites to increase user engagement and better convey their messages.
WebTrafficGeeks uses interactive texts on its homepage.
Similarly, video backgrounds are increasingly being used to make websites more interactive.
Videos are dynamic and can assist in driving a brand’s message, even better than static pictures.
In fact, Cisco forecasts that traffic from videos will constitute about 80% of all web traffic by 2019.
Therefore, the use of videos, especially as website backgrounds, is quickly becoming mainstream, and is something you can incorporate in your future designs.
Phpbits adds rotating video-like images on its homepage to enhance interaction.
Wrapping it up
The web design landscape is changing very quickly and, most significantly, it adapts to the changing human behaviors as well as advancements in technology.
If you want to make future-centric designs, you should take into consideration the prevailing trends; otherwise, your designs may not realize the expected objectives.
Not every one of the above website design trends may be relevant to your specific situation.
Therefore, before implementing any trend, ensure it resonates well with both your needs and those of your website visitors.
What are your thoughts about the future of web design? Please share in the comment section below.